Knowing your products and services

In this module:

• To understand how having a good knowledge of the products or services you are offering is a vital part of the sales process.
• An activity in small groups to identify how delegates can gain better product/service knowledge.
• The “Lets Go Shopping” activity – a fun role play activity to get delegates thinking about how they will share their new knowledge with customers.

Aims:

• Identify blocks to sharing product/service knowledge with customers.
• Practise sharing knowledge with customers.

Time:

120 minutes.

Group size:

Ideally, 4-16 people per session.

Useful for:

Those with a sales responsibility.

You’ll need:

Trainer pack and handouts – available in downloads.

• “Let’s Go Shopping” cards – printable PDF version included with “training materials only” or select “training materials plus activity cards & buzzer” to receive a professionally printed set through the post.
• Handout 3 – Sharing your knowledge.
• Handout 4 – Let’s go shopping scores.
• Handout 5 – Let’s go shopping activity.

Handouts can be found at the bottom of each module.